{"id":2017,"date":"2013-04-18T07:03:35","date_gmt":"2013-04-18T13:03:35","guid":{"rendered":"https:\/\/skepticink.com\/incongruentelements\/?p=2017"},"modified":"2013-04-18T07:03:35","modified_gmt":"2013-04-18T13:03:35","slug":"yes-but-can-they-ship-your-pants","status":"publish","type":"post","link":"https:\/\/skepticink.com\/incongruentelements\/2013\/04\/18\/yes-but-can-they-ship-your-pants\/","title":{"rendered":"Yes, but can they ship YOUR pants?"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p>K-mart has a viral ad titled &#8220;Ship My Pants.&#8221; With nearly 10 million views, I&#8217;m assuming K-mart is hoping this word-play ad will boost sagging sales. My prediction?<\/p>\n<p>Unlikely.<\/p>\n<p>It&#8217;s been my experience that clever ads don&#8217;t pull near as well as a benefit oriented ad targeted to a specific audience. K-mart is struggling, but its problems can&#8217;t be fixed with one ad. Plus, who purchases pants without trying them on first? I would have gone with an easier product to sell via a delivery service targeted to a specific audience&#8230; but then we would have lost the punch line.<\/p>\n<p>But I could be wrong. While this vid is getting tons of views, I&#8217;d be interested in seeing how many orders it&#8217;s generating.<\/p>\n<p>Clever for the sake of clever? I&#8217;m dubious. Time will tell whether this campaign pulled the way they&#8217;d like.<\/p>\n<p>&nbsp;<\/p>\n<p>http:\/\/youtu.be\/I03UmJbK0lA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; K-mart has a viral ad titled &#8220;Ship My Pants.&#8221; With nearly 10 million views, I&#8217;m assuming K-mart is hoping&hellip;<\/p>\n","protected":false},"author":24,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14],"tags":[25],"class_list":["post-2017","post","type-post","status-publish","format-standard","hentry","category-interesting","tag-interesting"],"_links":{"self":[{"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/posts\/2017","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/comments?post=2017"}],"version-history":[{"count":0,"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/posts\/2017\/revisions"}],"wp:attachment":[{"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/media?parent=2017"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/categories?post=2017"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skepticink.com\/incongruentelements\/wp-json\/wp\/v2\/tags?post=2017"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}