Split-Second Persuasion is a book on to get other people to do things your way. The journey to that destination is filled with plenty of interesting anecdotes about babies, con men and psychopaths. According to author, the key to persuasion is SPICE, which stands for:
SIMPLICITY: Keep your message short, sharp, and simple, and we’re more likely to think it’s true.
PERCEIVED SELF-INTEREST: Persuade by bringing up the other’s selfish interest, not their charity.
INCONGRUITY: Surprise people — tell them your cupcake is 400 cents rather than four dollars and they’re far more likely to buy it.
CONFIDENCE: The more confident you are, the more we believe you’re right — even when we know your facts are wrong.
EMPATHY: Look people in the eye, nod when they nod, tell them you’re from the same small town they are — we trust people like ourselves.
Split-Second Persuasion is available on amazon for 1040 pennies. If you buy it, it’ll help you get what you want out of others.
