No idea how I missed this before. Over at Professor Caleb Lack’s alma mater, a small team is conducting a “monthly on-line survey with a sample size of at least 1,000 individuals, weighted to match the US population in terms of age, gender, education and region of residence” in order to determine “consumer preferences and sentiments on the safety, quality, and price of food at home and away from home.” The most recent publication of the survey includes a number of ancillary ad hoc questions about food labeling, including mandatory labeling of country of origin for meat, mandatory labels on food produced by genetic engineering, and (wait for it…) mandatory labels on food containing DNA.
Food. Containing. DNA.
I don’t know who Jayson L. Lusk really is, but I sort of want to kiss him for including this one in the data set. It would be nice if all surveys about consumer preferences respecting public policy had at least one question to calibrate whether the people being surveyed have even the slightest clue what they are talking about.
