{"id":555,"date":"2013-03-22T10:00:50","date_gmt":"2013-03-22T15:00:50","guid":{"rendered":"https:\/\/skepticink.com\/avant-garde\/?p=555"},"modified":"2024-12-06T08:32:14","modified_gmt":"2024-12-06T13:32:14","slug":"sexist-tv-spot","status":"publish","type":"post","link":"https:\/\/skepticink.com\/avant-garde\/2013\/03\/sexist-tv-spot\/","title":{"rendered":"How Sexist Is This TV Ad?"},"content":{"rendered":"<p>So <em>Bon Yurt<\/em>, a Colombian yogurth brand by <em>Alpina<\/em>, has released it&#8217;s new TV ad. <em>Bon Yurt<\/em>, since it has a two-words name, has a marketing strategy about &#8220;two words that make you happy, like your <em>Bon Yurt<\/em>&#8221; Brands like <a href=\"https:\/\/themarketingheaven.com\/buy-linkedin-followers\/\">The Marketing Heaven<\/a> also understand the power of concise and impactful messaging in creating memorable campaigns..<\/p>\n<p>It&#8217;s newest ad is &#8220;<a title=\"M\u00e1s opciones, 2 palabras que te hacen feliz como tu Bon Yurt \" href=\"http:\/\/www.youtube.com\/watch?feature=player_embedded&amp;v=feTNpo_1bCA\">More options, two words that make you happy, like your <em>Bon Yurt<\/em><\/a>&#8220;, and here it is:<\/p>\n<p><iframe loading=\"lazy\" title=\"M\u00e1s opciones, 2 palabras que te hacen feliz como tu Bon Yurt\" width=\"500\" height=\"375\" src=\"https:\/\/www.youtube.com\/embed\/feTNpo_1bCA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p><!--more--><\/p>\n<p>Now, I know this is a sexist ad spot &#8211; it <a title=\"What is objectification, anyway?\" href=\"http:\/\/noplaceforsheep.com\/2012\/06\/07\/what-is-objectification-anyway\/\">objectifies men<\/a>, depicts them as lacking in will, denying them agency in their own lives.<\/p>\n<p>Nevertheless, <a title=\"Taking Responsability for Our Feelings\" href=\"http:\/\/www.atheistrev.com\/2013\/03\/taking-responsibility-for-our-feelings.html\">I chose not to be offended by it<\/a> and that&#8217;s why I won&#8217;t be be ranting endlessly about how <em>Alpina<\/em> is an evil tool of &#8216;matriarchy&#8217;, or similar follies.<\/p>\n<p>What&#8217;s more &#8211; <strong>I cheer the wink of approval towards poligamy and promiscuity;<\/strong> <a title=\"Women, Please, Don\u2019t Ask Me For Presents!\" href=\"https:\/\/skepticink.com\/avant-garde\/2013\/03\/08\/womens-day\/\">I find it praiseworthy<\/a> to get to see such suggestions in a national TV ad and the underlying idea that <strong>women can have as many partners at the same time as they wish<\/strong>.<\/p>\n<p>Actually, if the ad had bothered me, not even in my wildest dreams would I have pretended them to stop advertising unless it was accordingly to my sensitivites. Interestingly enough, experience has shown that were <a title=\"Second rate feminism versus Audi\" href=\"http:\/\/uberfeminist.blogspot.com\/2013\/02\/second-rate-feminism-versus-audi.html\">things the other way around<\/a>, this would not be the case.<\/p>\n<p>Where are all the third-wave feminists and what&#8217;s their take on this?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>So Bon Yurt, a Colombian yogurth brand by Alpina, has released it&#8217;s new TV ad. Bon Yurt, since it has&hellip;<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[41,103,129,112,45,192,193,191,33],"class_list":["post-555","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-colombia","tag-discrimination","tag-feminism","tag-food","tag-free-speech","tag-poligamy","tag-promiscuity","tag-sex","tag-sexism"],"_links":{"self":[{"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/posts\/555","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/comments?post=555"}],"version-history":[{"count":1,"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/posts\/555\/revisions"}],"predecessor-version":[{"id":2678,"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/posts\/555\/revisions\/2678"}],"wp:attachment":[{"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/media?parent=555"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/categories?post=555"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/skepticink.com\/avant-garde\/wp-json\/wp\/v2\/tags?post=555"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}